Gareth Pugh - Other worldly couture.

Gareth Pugh has stormed his way throughout the fashion scene in recent years. He's been known for his very artistic vision and Haute Couture style. Working with a predominant display of monochromatic sequences and careful blends if chiaroscuro, it's no wonder he's a favorite within the Art and Fashion community.

His latest collection has indeed left us all wondering what could come next. Moving from large scale, dark and futuristic explosions of fashion, Pugh has adopted a somehow more alien approach. As you can see the collection is indeed on a similar scale, but still cascade emotion and free spirit. I love everything about the direction the haus is going. I predict fashion this year will be consistently simple, with less being more.

In my opinion every part in the styling of this show has hit the nail on the head, it's all perfect. The collection really boasts a 60's look. Imagine a 60's housewife from a wealthy background, during the period of heavy extra terrestrial obsession. Channeling this gives a lot more for us to think about when looking and hopefully wearing these amazing pieces. These very simple yet edged and elegant pieces really do ooze what Gareth sets out to do, and that is make you fall in love with fashion all over again. Collection after collection.

From an analytical approach, a lot of straight hems, rigid materials and sequins give the main appeal factor. The collection looks strong, durable and divine. Just what I would look for in a man. A simple yet well choices colour pallets compliments the aim of the collection well. A lot more attention has been given to the top half opposed to the bottom half too, this is a more traditional way of showcasing new work, seeing as most of the attention is payed to eye level, therefore cutting out the need to compensate with bright or unnecessarily features jeans/skirts.

As I mentioned the collection dons an alien look, going from garments to the make up and choice in models. As much as I love the collection I don't think choosing actual aliens as models was a good idea. The campaign also seems to remind me of the SS12 Calvin Klein collection, in which pure white, straight cut dresses and garments were used, almost resembling lab coats. Never the less Pugh really does stand on top with the magnificent stretch if work. I can only hope he continues to impress and dazzle us all with him fabulosity.