End of life crisis?

An amazing designer he may be, however in my eyes this is the fashion equivalent of Paris Hilton bringing out her own line... Overrun and saturated. From an advertising perspective, it's pretty unclear to make out whether the label formulates of just accessories, or whether a full spread line of clothing has been produced.

 However if you're lucky enough to wander into a Lagerfeld (brand) store by accident, you'll come across a wilderness of I sorted and somewhat misplaced garments. The mens collection is somewhat reminiscent of the back page in a Boden catalogue. Certainly not to my taste, however the shirts are embossed by a pattern I thought died at the birth of Superdry's 'washbasket shirt'

something that could be best described as a 'Darren Shirt' (inside joke).

Staring out of the window and trying to remember the last time it rained, analysing droplets run down the window creating an ever so subtle spectrum is the best way I can describe the boredom I feel with this brand. Surprisingly Karl Lagerfeld himself didn't have complete control over what was produced, his team, know as the LAGERFELD brand pride themselves on their work and never let us forget it.

Transcending into the womenswear and my heart somewhat lifts, seeing a Chanel-esque touch. Not so much the Lagerfeld era but what I feel could have been an Ode to CoCo, or perhaps Karl had no idea what was being approved, and by so doing purge himself of the ability to design freely for the brand again. Or perhaps I'm getting too psycho-analytical?

An urban feel dominates the womenswear, with a very slight sweep of class... Not much though. Although a damn sight better than the mens it could still be a campaign for a new River Island collection. It's a little odd in my opinion, to start your own brand and not tailor to the consumer, by producing a line you would wear yourself. Forgive me but I can't remember a time when Lagerfeld wore anything but an 8 year-old boys suit. 

An ever long bus journey reminds me of a sobering fact, and that is no matter who you are, investing in your own brand at a career mid point is a sure way to credit ultimate demise when it comes to your image. Never the less, who is to say this won't be the next big thing? Oh wait, me.