Moschino has grabbed headlines worldwide this week, after Jeremy Scott made his very pronounced debut line for the brand. At first glance myself, and many others hated the collection, but after a detailed look over this bundle of prominence I am sure to say, I'm starting to fall in love.
Of course, first impressions were something in the way of WHAT THE FUCK.. Perhaps they were so desperate for attention? They plagiarised the fast food giant; Mcdonalds, in its entirety. Take away the element of McDonalds and what you have is a very clean cut, bold line of garments. A very 60's pop art implosion has dominated the design this year, and we have Scott to thank for this. Everything from iPhone cases to soda shaped handbags and even full outfits (which bare resemblance to the food chains staff uniform) bask in Jeremy Scott's trademark, I am looking out for a very public law suit to be on the way, although this is great advertising for both companies, and something they should keep mutual.
Away from the design which has no doubt captured out imaginations, you have a very plain run of tee shirts, jumpers and dresses. Of course this is only the capsule collection, but still, a very bland and boring state from a manufacturing point of view. Either way, I've already bought a couple of things online.
ALTHOUGH... It didn't end there...
Of course making McDonalds fashionable wasn't enough. The brand then went on to take well known food and drink brands, and turn their trademark, into clothes. An idea that could either go horrifically wrong, or be extremely successful. I'll let you decide on that one. Brands used include: Budweiser, Hershey's and even fruit loops. Then again, Moschino did have more of a tamed down side to the collection. For those of you not a fan of the pop art:fast food look, below are a a few images of the 'normal' run of the collection. A lot of leather and heavy branding, which ultimately left guest of honour, Katy perry being booed off the catwalk after being almost an hour late for the show.
All in all the collection has found a way into our hearts, definitely a win for Moschino and Jeremy Scott. Although I think this should be a one off, something this good can only comes round once. Worry not you cheapskates, I'm sure primark or River Island will do a cheap, low scale version. If they do, and you buy them....don't ever talk to me again.