Jeremy Scott makes Moschino Mcdebut at Milan Fashion Week

    

       

Moschino has grabbed headlines worldwide this week, after Jeremy Scott made his very pronounced debut line for the brand. At first glance myself, and many others hated the collection, but after a detailed look over this bundle of prominence I am sure to say, I'm starting to fall in love. 

Of course, first impressions were something in the way of WHAT THE FUCK.. Perhaps they were so desperate for attention? They plagiarised the fast food giant; Mcdonalds, in its entirety. Take away the element of McDonalds and what you have is a very clean cut, bold line of garments. A very 60's pop art implosion has dominated the design this year, and we have Scott to thank for this. Everything from iPhone cases to soda shaped handbags and even full outfits (which bare resemblance to the food chains staff uniform) bask in Jeremy Scott's trademark, I am looking out for a very public law suit to be on the way, although this is great advertising for both companies, and something they should keep mutual.

Away from the design which has no doubt captured out imaginations, you have a very plain run of tee shirts, jumpers and dresses. Of course this is only the capsule collection, but still, a very bland and boring state from a manufacturing point of view. Either way, I've already bought a couple of things online.

ALTHOUGH... It didn't end there...

Of course making McDonalds fashionable wasn't enough. The brand then went on to take well known food and drink brands, and turn their trademark, into clothes. An idea that could either go horrifically wrong, or be extremely successful. I'll let you decide on that one. Brands used include: Budweiser, Hershey's and even fruit loops. Then again, Moschino did have more of a tamed down side to the collection. For those of you not a fan of the pop art:fast food look, below are a a few images of the 'normal' run of the collection. A lot of leather and heavy branding, which ultimately left guest of honour, Katy perry being booed off the catwalk after being almost an hour late for the show.

Katy wore a black satin dress and a ladylike coat, while Rita modelled a more edgy ensemble - a printed T-shirt dress and a cheeky, leather jacket-style.

All in all the collection has found a way into our hearts, definitely a win for Moschino and Jeremy Scott. Although I think this should be a one off, something this good can only comes round once. Worry not you cheapskates, I'm sure primark or River Island will do a cheap, low scale version. If they do, and you buy them....don't ever talk to me again.

Ports 1961 - A new era for mens fashion.

Ports 1961 also known as Ports, is a fashion house originally founded by Canadian entrepreneur Luke Tanabe in Toronto in 1961, specializing in luxury ready-to-wear and accessories for men and women. Since the inception of the brand, designers have endeavoured to ensure the haus live up to the prestigious name of the label. Ports has evolved from the modest business, known for importing clothes from Japan, to a renowned worldwide label.

This season shows that the brand certainly lives up to the description of 'specialising in luxury ready-to-wear and accessories for men and women' above you can see a small sample of what the haus showcased in Milan this month, for their AW14 line of clothing. Base notes of the clothing sees a very dark colour palette which really accentuates the ideology behind the designs.

Transforming from a brand that deal predominately with fine mens tailoring, the kind you would only find in London's Saville Row, to the exquisite, Avant Garde clothing you see here is truly a step forward in mens couture.  The sheer fit and outline of the clothing shows is business and formal side, while the exasperated explosions of creativity give a deeper sense of fun and exploration. These designs are those I would not expect to see in England but perhaps a suburban town in Paris or perhaps the underground Art scene of New York City, this is if course a bonus for those of you lucky enough to be blue to invest in such clothing.

This is a great collection from head to toe, the highlight for me being the deep contrast between tailoring in at mid points and eccentuating at focal areas. It's a shame Ports isn't British, never the less Canada should be proud.